MOOD BOARD

COLOR PALETTE

CONCEPT 1

CONCEPT 2

CONCEPT 3

A bit chunky, modern, bold, fun. I was inspired by the Brite logo when working this sketch up, focusing on a thicker typography that has a lot of personality all on it’s own. We have a lot of room to experiment with the typeface here (the final wouldn’t look exactly like this, but a similar vibe) - with the ability to do an outlined version vs. solid block.

The most whimsical of the three, this concept focuses on a centered bit of artwork at the top (a swooping little donut thief - or delivery bird - whichever way you want to look at it) in a single colored line illustration, matching the outline weight of the typography. The sub marks here could be super fun, with plays on the bird or other animals, as well as composition of typography.
I imagine the lettering being akin to the Ponder logo - clean and modern, with just a slightly softer edge to match the playful quality of the artwork.

Find common ground over baked treats! A slightly cheeky sentiment, but that’s the angle with this one! A traditional illustration vibe with a playful edge, this concept focuses on balance and composition, with the idea that the typography would be like concept 2 - clean and modern.
There is also flexibility here with this concept’s detail. We could keep it with minimal outline work only, or incorporate some small inky details (something along the lines of the Boy and the Bear logo).